Project Overview
- Client
- Speedhome
- Team
- 1 Senior Designer, 1 Junior Designer
- Duration
- 5 weeks (part-time)
- Tools
- Adobe XD, Figma
- My Roles
- User Research (Heuristic Evaluation, Competitive Analysis), High fidelity Design, Prototyping
Overview
Speedhome is a Malaysian startup specialising in helping landlords and tenants find each other, bypassing the services that a property agent usually provides.
Goal
- Redesign for a user-centric, modern aesthetic
- Improve service communication
Constraints
Communication gaps with the Malaysian team, and leadership changes that affected priorities mid-project.
Methodologies
- Heuristic Evaluation
- Competitive Analysis
- Sitemaps / IA Review
- Visual UI Design Review
Design Objectives
- Improve service discoverability
- Personalize the experience for different user types
- Improve overall visual design
Design Iteration
Three iterative decisions followed industry best practices, improving information architecture and simplifying the posting workflow.
Feedback
The client raised concerns about implementation scope, resulting in a compromise:
“We had to find the middle ground so we did a second iteration where we kept the design styles but focused on refining the visual design for better usability and information architecture.”
